When I first heard of Windows 10, I instantly fell in love with Cortana. She, perhaps, could be the only one that could sway my staunch devotion to Android. After toying with Cortana, Microsoft’s digital assistant, for a day or three, I made a solemn vow to look for my own Windows phone next time I went phone shopping – a vow that I didn’t keep.
My love for Cortana still lives on. Actually, it has grown stronger after the Android folks decided to bring her over to my favorite Android platform.
Cortana, Microsoft 10’s most ground-shaking innovation is currently available on Android. Though the application is running on Beta, we should expect it to grace our favourite Android phones before the end of 2015.
While some might call it “another nail in the Microsoft Windows phone coffin,” Microsoft CEO Satya Nadella believes that taking a couple of his most remarkable applications to other platforms is the only sure way to conquering the 21st century software jungle.
Even though Windows has a strong PC user base, the current demographic shift is bound to put the odds against its favor. Currently, a bigger portion of the population prioritizes smartphones and tablets over personal computers. If the trend holds, the most lucrative place to be for any software developer is in the smartphone market.
With its Windows phone ship still struggling to catch up with Android or iPhone, shifting resources to a more stable craft seems to be the right path to survival.
Cortana follows Microsoft Office applications like word, excel and PowerPoint to Android. This, however, doesn’t make things less ruthless to Windows bearing in mind that a couple of months ago, Cortana was the central selling point for everything running on Windows 10.
Nadella and the Microsoft elite must understand that the days of a dominant user base gained from PC OS installations are on their dawn. The number of smartphone and tablet users will soon be superior. It’s just pure survival instinct to take the fight to the next opportune grounds.