First it was Tecno, then Wiko. Now it is Innjoo. These phone manufacturers seem to be on a mission to maximize on the market top-flight companies like iPhone, Samsung and Sony seem to ignore. By creating acceptable phones that sell cheaper, Innjoo hopes to take over the African and Asian market – that’s why you won’t be reading about their phones on top review sites, perhaps.
The manufacturer launched its latest flagship devices in the Kenyan and Nigerian market through one of the most notable online shop, Jumia. The gadgets in question are (click on each for a full review and specs):
- Innjoo Note Pro (Ksh 11,799)
- Innjoo One (Ksh 12,999)
- Injoo Fire (Ksh 8,299)
While the phones might from a relatively ‘unknown’ manufacturer, the versatility of Tecno and Wiko phones should’ve been a good precursor to our faith in new smartphone models aimed at the middle and low-income bracket.
You shouldn’t expect the super snappy performance and dazzling displays you would get in the high-end smartphones. The budget wouldn’t allow the manufacturers to us cutting edge processors and AMOLED screens.
Pitting these phones against their same price range opponents from Samsung, Sony or iPhone will however make you understand why these phones exist – and why they will be a hit. The only thing you ought to do is get over the shop-for-a-brand mentality and embrace phone specs as a purchase metric.